Focusing on the important big stuff and developing some best practices will go a long way to helping your sales organization survive, if not thrive, during the pandemic.

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Recruiting a sales team isn’t easy. Malcolm Gladwell, the author and New Yorker writer, has suggested that as a society we value natural, effortless accomplishment over achievement through effort. Nothing is more dangerous to successful sales hiring..

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You should look EVERYWHERE for candidates and disregard your previous belief that only an experienced seller can sell your product. A great seller can sell any product.

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Recruiting great sellers happens to be one thing that most organizations do not have a systematic approach to reaching defined goals. Why not? All the sales procedures and systems in the world will not help an organization succeed if it lacks strong performing salespeople.

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Sales recruiting is the biggest challenge most entrepreneurs face. Most sales recruiting ads — which is the beginning of the funnel, fail here big time.

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