Most companies have one thing in common when they hire salespeople. The Number One tool they use to screen sales applicants is… The résumé or LinkedIn profile Have you been burned enough times yet by the Perfect Résumé or LinkedIn profile?
In a recent call with a prospect, the question of “outsourcing the sales function” came up. Rather than answer the question directly, I asked him what he meant by that. He proceeded to tell me that he had read how some companies are outsourcing everything, including their sales effort. However, he said, from his perspective
Sales organizations around the world continually fail to recognize the impact of understanding the 80/20 rule. The top 5% of of sales people produce seven times the sales of their average performer. And the top 40 sales people in our team of 200 produce and here is the 80/20 rule 78% of the total sales revenue.
Let’s face it, hiring salespeople is like crawling around in the dark for most managers. But it doesn’t have to be that way. I was lucky when I first started at 25 as a Sales Manager. My boss, Mike, told me that training was secondary to hiring. He taught me that if you hire a lousy salesperson, all the training in the world will not make him great. He’ll just be a well-trained lousy salesperson.
If you’re a Sales Manager you know your sales team has got “quality performers” and “also-rans”. The “also-rans” might be nice guys and gals, but in today’s tough environment the “also-rans” are dead. Its only the quality people you’ve recruited who have a chance to make something happen.