Why Profiling All Sales Applicants First Is the Only Logical Strategy 1. Profiling all sales applicants first is the only logical strategy. To profile applicants after you interview them makes no sense. To invest time on an applicant who will potentially profile poorly is a waste of time (your most precious resource as a manager).

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Guest post from Selling Power Magazine by Gerhard Gschwandtner Note: When Selling Power Magazine came out 15 years ago or so they were way out of the box. They are still innovative and I think this article is worth thinking about if you’re running a sales department. I’m not sure whether I agree with the

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  We all know that the sales profession can be very rewarding in many ways. But it’s certainly not easy. In fact, sometimes it can be pretty discouraging. That’s why good salesmen should have optimistic personalities. Optimism is essential in keeping salesmen on a positive track toward success. It’s one more thing on the list

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  I think most people would agree that companies who hire sales people expect them to be respectful, responsive, and communicative with their customers. Unfortunately, the majority of these companies don’t practice what they preach when they are doing their sales hiring. In fact, many job applicants are often left in a puddle of confusion

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  Maybe you’ve seen one; maybe you’ve even been lucky enough to hire one. There are some salesmen who seem to do everything right, from getting the right leads to closing the deals. It seems like magic; it’s like they have a crystal ball that tells them which clients to go after and how to

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