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In today’s Twitter brained world, people need a good kick in the head. If not, they don’t pay you the slightest bit of attention. If you’re hiring for salespeople you’ve got a triple challenge: Great salespeople are rare. Mediocrity abounds in sales departments — you need to attract the best talent. Help Wanted for Sales

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Doug Wick of Positioning Systems tells me that more and more of his clients are shifting to add a telemarketing effort to their sales teams. Implementing a telemarketing program today is a lot easier from a technological standpoint. However technology doesn’t fix the problem that most companies are having implementing a successful telephone sales program.

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To our Jewish friends, here’s the famous Adam Sandler Hanukah song:

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