Millennials, Online Marketing

5 Facebook Recruiting Strategies You Can Use Today

Facebook Isn’t Only For Contacting Relatives

People are on Facebook for various reasons: to connect with friends and family, share and discover updates, follow brands, buy and sell belongings, and laugh at funny memes and videos.

But what about looking for jobs?

When you categorize LinkedIn, Monster, and ZipRecruiter as professional career sites, it’s crazy to even think about adding Facebook to the mix.

Well, consider this: not all Facebook users are happy or fulfilled at their current position.

Although these individuals may not be actively looking for a new gig, they are still willing to consider switching jobs for better pay, company culture, or benefits.

According to Zephoria, there 2.27 billion monthly active Facebook users, whereas 1.49 billion of these users log in every day. That’s a lot of untapped potentials!

5 Facebook Recruiting Strategies

We can’t promise that you’ll become a rock star on Facebook overnight. But at least you can equip yourself with these cost-effective recruiting strategies to help put your business in front of top sales talent.

Follow Advanced Hiring System on Facebook for more sales recruiting tips.

1. Create Attention-Grabbing Media

You don’t have to be creative to invest some time and resources into making unique content that resonates with job seekers and educates the public on who you are and why they should work for you.

That doesn’t mean go crazy on using stock images. Go a step further and create a click-worthy design or quick video.

Remember, if you wouldn’t click on it, then there’s room for improvement.

2. Post After Lunch

One insight that can help your Facebook recruiting strategy is to post or promote between 1:00 to 3:00PM. That’s when the highest amount of traffic occurs.

3. Post At Dinnertime

For night owls, post at 7:00PM versus 8:00PM. This one-hour gap can make all the difference in terms of driving clicks to your posts.

4. Optimize Your Facebook Account

Completely revamp your profile for these elements to help build the right brand exposure and accuracy of information:

  • Date opened
  • Mission statement
  • Business story
  • Social media profiles
  • List of affiliates
  • List of awards
  • Profile picture
  • Banner image

5. Post Regularly

If you aren’t posting at least once a week on Facebook, you’re shooting yourself in the foot.

Applicants want to know that their employers are connected with their customers and actively engaged in activities inside and outside of the company.

So if your company goes out for a happy hour, share work-appropriate posts online. It shows that you care about team building and keeping your employees happy.

Blogs and business announcements should also be shared on Facebook. Not only will this help you with referral traffic to your website, but it will also flex your expertise as a thought leader in the industry.

Elevate Your Sales Hiring Process with Advanced Hiring System

Give top sales talent a reason to apply with our easy-to-use Facebook recruiting strategies.

Have you experienced winning results by using another method? Let us know and we’ll give you a shout-out.

To learn more on how to hire top sales talent, schedule a free 30-minute session with Advanced Hiring System today. Available Monday through Friday worldwide.

Alan Fendrich

Facebook is a registered trademark. Advanced Hiring System has no ownership or relationship with this company.

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Uncategorized

Why Leading Sales Managers Start Their Sales Recruiting With a Compensation Plan

Sales recruiting is the biggest challenge most entrepreneurs face.

I’d like to suggest the reason for this failure — and why leading sales managers get sales recruiting right.

Let’s say you’re out to sell the dream account. When it’s time to close do you focus on what’s most important to them? Of course you do!

You wouldn’t consider talking to them about what’s important to you. You wouldn’t tell them to buy now so you can buy a new car or pay for your kid’s tuition.

Yet most sales recruiting ads — which is the beginning of the sales recruiting funnel, fail here big time.

Let’s step back. Ask yourself what makes a good salesperson?

Now of course they need to be persuasive and enjoy the process of influencing others.

But there’s one thing missing from this… their values. What gets the best salespeople out of bed in the morning?

A little trick I learned years ago from Bill Bonstetter is “Values Rule the World.” This is a key finding for sales recruiting.

So what are the key values of a top sales performers? According to Abraham Maslow, the father of American Psychology, salespeople are “high practicals.”

Salespeople want to figure out “where can I get control? In todays world that means “Where’s the Money and Where’s the Power?”

In your ad you’ve got to show them that your job is the key for them to reach their goals. And that is why the leading sales managers start with a Compensation Strategy.

Starting with your Compensation Strategy makes it easy to write the ad.

The converse is also true. Looking at most sales recruiting ads you can see why applicants are not applying.

We’ve put together a quiz that will help you figure out the best way to get your sales recruitment working. Click the button below and in a minute you’ll have our suggestion to solve the challenge of sales hiring.

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Talent Acquisition

Boost Revenue Forever

Notebook work with statistics on sofa business
Photographer: Lukas Blazek | Source: Unsplash

I’m unaware of any business that, for most of its existence anyway, has not been focused on increasing revenue. Increased revenue allows an organization to hire more people, add products, expand territories, and all the other things on their wish lists. I’m in the business of helping businesses implement a day in, day out system that will play a big role in increasing revenue forever. The biggest role actually.

Having a team of great sellers is the key to constant revenue growth. And the key to having a team of great sellers is to be focused on a systematic, ongoing sales recruitment effort. Systematic? Ongoing? I’ve heard it hundreds of times. Sales leaders generally turn on a recruitment effort when they have an opening. Makes sense. But it eliminates focus on finding talent, whether you need it right then or not.

Therefore, I suggest that you need to get your mind around a total change in sales hiring philosophy. Don’t hire in a panic because one of your people just bailed out on you. Be on the lookout for good sales talent. And have a system to push anyone with great potential into your recruitment pipeline. If you found someone who you really believed could be a top producer for your team, I’d suggest you figure out how to get them on board. Maybe they could replace your weakest player.

A sales recruitment pipeline that always has more people in it than you need is a good thing. It positions you to move quickly if an urgent need arises. More importantly, it keeps you focused on looking at new talent to add to your team. With the philosophy of wanting sales hiring options all the time, you’re unlike to be caught flat footed. And you’ll never be hiring in a panic.

To learn about developing a sales team that boost revenue forever, click HERE.

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