Uncategorized

Sales Best Practices During Pandemic

A near complete shutdown of the economy is an unprecedented event. This did not happen during the great depression, not as a result of any world war, nor ever before as a response to a contagious illness. But here we are. Focusing on the important big stuff and developing some best practices will go a long way to helping your sales organization survive, if not thrive, during the pandemic.

The World is Closed
Photographer: Edwin Hooper | Source: Unsplash

A solid sales team is important to any business. We typically devote most of our time to helping companies build great sales teams. If you’re in need of building your team, click HERE to learn more about what we do.

We do, however, talk with some of our larger clients about issues outside the scope of our sales recruitment coaching. I have included some ideas on best practices during a pandemic that we have discussed over the last few weeks.

  • Focus on customer relationships. Retaining your base of regular customers will prove lifesaving for your business. Of course you need to get new business and your competitors who are not focusing on their customer relationships might well be a good target for getting it. Strengthen your customer relationships to make them a tough target for your competitor.
  • Adjust your pitching process. Adapt your offerings to address specific pain points of your prospects. They likely have more time now and perhaps product demonstrations or free trial periods might attract interest. When things return to normal, these prospects might want to keep a valuable product you’ve introduced.
  • Offer flexible terms. Money is tight for most businesses, likely including yours. Minimizing the pain of more drains on cashflow will not only help your prospects, it will also let them know you’re trying to shepherd them through the current environment.

Selling is a challenging profession even in good times. COVID19 is making it an increasingly tricky game. Helping your sales team develop new best practices will go a long way toward recovering the ground lost to the shutdown.

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Interviewing

Sales Recruitng: The Intelligent Interview Sequence

It amazes me that so many sales managers think they can wing it in a hiring interview and get a quality salesperson.

Will not happen.

If you’re not prepared with the right attitude and the right questions you will waste your time and waste the applicants’ and only if you get darn lucky will you hire a quality performer.

Just because the applicant passed our profiles and has years of experience in you industry does not mean you hire them.

Yeah they definitely have the heart in the blood of a salesperson if they passed both AHS profiles: CORE Values and CORE Styles, but heart and blood don’t mean much if they won’t take consistent directed action.

Your purpose in the interviews to find out about that.

You can screen them like crazy, spot the faker and sales wannabes and get rid of those people right off the bat, but if your interview is weak you’re still going to end up with a team full of duds.

Our Advanced Hiring System FST Intelligence Interview Sequence is where you find out whether your application has taken their powerful talents and actually achieved something.

Most people squander their natural Talent. This is the norm. Thoreau said “The mass of men lead lives of quiet desperation.” I say, the sales personality is more likely than others to squander their talents and skills.

Selling is hard work, good salespeople who work hard use their natural talents to put themselves in situations to find business.

Weak salespeople use their natural talents to sell you in the interview and after they are hired they’ll continue to do it –selling you on how hard they’re working.

You’ve seen in before dozens of times it you’ve been a sales manager for a while.

Our Advanced Hiring System FST Intelligence Interview Sequence requires 3 to 4 separate interviews. People say, 3-4 interviews that’s crazy. No it’s not crazy.

You’ve got to outlast them.

Interview 1 is a throw away. They’ve got their guard up. Interview 2 you still don’t get high quality information. But by the third and fourth interview the applicant tells you things they only share with people that they have a relationship with.

Your goal is to discover whether they have stick to it ness, follow through and the ability to overcome adversity.

Can handle setbacks? The good news is you can keep those three to four interviews to a total of 2 hours if you do all four.

Most interviewers waste time with stupid questions like “Tell me about yourself? or “It says on your resume you hit 200% of quota at XYZ Companny.”

Don’t waste your time. Ask questions that are in the Advanced Hiring System FST Intelligence Interview Sequence. Be friendly but don’t sell. You just want the facts.

And that’s how you hire quality salespeople who’ll pick up the phone and do they work.

We’ve put together a short quiz that helps Sales Managers figure out the best way to hire quality salespeople. Click the button and take the short survey. It will take you less than a minute to complete. And based on the average deal size we’ll give you our recommendations on the best way to hire salespeople who do the work. Go ahead and click the button now and see for yourself what we’d recommend you do to hire quality sellers,

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Uncategorized

Why DISC Scores Consistenly Lead Sales Managers to Ruin

When I first came across DISC in 1989, I was skeptical about DISC. How could the 20-30 set of words in a DISC test help me recruit quality salespeople?

I had signed up for a marketing conference in L.A together with 200 other attendees. One of the presenters Jim Cecil, a Vistage coach, distrtibuted my first exposure to DISC .

It was pre-Internet so administering the test was quite different. in the end, 200 attendees to a $25,000 a seat conference were“ooing” and “ahing.”

Jim explained that DISC alone, is not enough to identify best sales candidate. Without an test to elicit Values, you won’t find top performers.

That said, I took that tool back to Virginia and we began running 100’s of profiles every month. And what I discovered very quickly was the version of DISC we were using was too difficult to use in sales hiring.

Today, sales hiring done right, means getting lasrge numbers of applicants.

We tell our clients 50 applicants per postion minmum. (We used to say 20-30 but applicants have become more clever at faking a track record of success.)

Using the version we had been using with its 20-30 pages of dialogue was too confusing. Plus the verbiage was open to interpretation in any number of different ways.

SInce 1989 I tested 14 different versions but never got closer to a tool that gave us “thumbs up” or “thumbs down.”

In 2003 I decided to create my own proprietary DISC. What I needed was a sales test that told me, “Should I call this applicant in for an interview or not?”

Most DISC tests have one fatal flaw: They are too vague because they are for many positions. That’s why the Advanced Hiring CORE Style Filtration Extractor(tm) is a sales-only.

We’re happy to share it with any sales manager who is sick and tired of being disappointed with their sales hires. Click the button below and we’re happy to show you an easier, more accurate way to use DISC.

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