Video Rant #10

Insisting Applicants Have “Sales Experience” Is a Huge Mistake

Most sales managers refuse to hire any applicant who has no sales experience.

Listen. If somebody with TEN YEARS sales experience applies at your company, ask yourself, “WHY?” Anyone with 10 years in sales should have ALREADY found a home where THEY are the most important person on that sales team. They should be an INTEGRAL part of that company’s success. Their sales manager would rather lose his WIFE than lose this star player.

A star salesperson will NEVER look to start all over again with YOUR company. The applicants YOU get who’ve been in sales 10 years, have bounced from job to job. NEVER made the top of the leaderboard. Why? Because they’re B players. They always come up with excuses for not closing deals.

Look. A wide receiver either caught the ball or he didn’t. No excuses from a great athlete. It’s simple. Succeed or fail.

A lousy salesperson tells you, “I don’t know what happened. It was all going great. Then, last minute, the prospect went goofy and didn’t buy.”

But the truth is, that salesperson didn’t qualify the prospect well enough in the first place. So they wasted all that time on somebody who wasn’t a great prospect.

Lousy salespeople don’t listen. They don’t think through WHY people buy their product. They don’t fill the prospect with reasons why. They don’t figure out what motivates each particular prospect. They don’t fill that prospect with answers to their questions. They just never do what they need to do in order to make the prospect feel like this product solves their needs.

If they were money-motivated enough, they’d figure it out. They’d do all this stuff. But they’re not. Ten years of sales experience will NEVER overcome lack of money motivation. That’s why 75% of sales teams just tread water. And 75% of sales managers are just tread water.

Sales experience is a HUGE misdirection. You need people who can REALLY sell. People who are determined to make a bunch of money, come hell or high water. THOSE guys will build your company bottom line. Don’t focus on experience. Get a ton of applicants, test every one of ‘em, and you’ll find your stars.

This is Alan Fendrich. Give me a call.

Video Rant #5

The #1 Mistake Everybody Makes When
They Don’t Profile Sales Applicants

When you use a sales hiring system that profiles applicants before you meet with them, if the profiling is good, you figure out what their motivators are. That’s the point of our ValuesMatrix™ profile. And then you also determine whether an applicant is oriented towards persuasiveness.

People wonder how testing can tell anything about persuasiveness. With our StylesMatrix™ profile, we measure four aspects of the human personality drive:

1. D – Drive: That voice inside their heads that says “I can do. It’s all about me. I am the one who can make this happen.” — or whatever your internal voice says
2. I – Influence: Are they flexible communicators? Can they adjust their style to match the style of the person they’re talking to?
3. S – Steadiness: How comfortable are they with change in their physical environment and/or their emotional environment?
4. C – Compliance: Do they routinely, automatically comply with rules?

The underlying personality style evaluation was first described in the Hebrew Bible. Then 500 years later by Hippocrates in Greece. The testing technology to spot the different personalities has itself been in use for close to 100 years. We have a ton of data points. So we can reliably point out when an applicant’s personality style is similar to personality styles of people who are successful in sales roles. Or attorneys. Or other roles where persuasion or influencing others is critical to success.

So when I say somebody is persuasive, it generally means they have a higher D – Drive – and I – Influence – score. And they have a LOWER C – Compliance – score. They’re not obsessed with following the rules. The natural Low C thinking process is, “The rules are made to be written by me.” Think how critical that is. The nature of persuasion is, you have to stretch the rules in order to help others to make the right decision and to buy your product. Elegant persuaders are always low compliance.

Can you imagine people that go into a conversation thinking that there is a right way and a wrong way to persuade? It’s clumsy. That applicant is high C, high compliant. It’s almost an unbreakable rule. High C’s CANNOT sell. They just will not go against the rules. A natural high C may adapt over time, to a degree, but that’s going against their natural style. That takes psychic energy.

And you have to wonder, if this candidate is naturally high Compliant, that means their first natural response in ANY situation is to simply go along with the rules. But instead, they suppress that natural response and force themselves to be low C in order to be able to sell. So what’s the long-term effect on their stress level? Every day of their career, they have to hide who they REALLY are in order to be successful. That’s got to have some cumulative psychic effect.

So that’s how we use the StylesMatrix™ testing to understand an applicant’s persuasive ability. In my opinion, it is ALWAYS a mistake to ever interview a High C applicant. Why? Because they may impress you. You can easily wind up hiring them for a sales position. And THAT is the road to disaster for you, the applicant, and your company.

The chance of that applicant working out for you in a sales position is close to zero. Wouldn’t you like to know that BEFORE you waste your time interviewing them? BEFORE you maybe make a big mistake and hire them?

I’ll help you set up your sales hiring system to make sure you only interview the right people. This is Alan Fendrich. Give me a call.