Recruiting a sales team isn’t easy. Malcolm Gladwell, the author and New Yorker writer, has suggested that as a society we value natural, effortless accomplishment over achievement through effort. Nothing is more dangerous to successful sales hiring..

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And the talent most important to recovery, as we have been stressing for weeks as well, is sales talent. Great sellers are going to be the key to pulling your business out of the unprecedented downturn we’ve been through. The number of available sellers is shrinking a bit every day. Every hour. Right now.

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Having a team of great sellers is the key to constant revenue growth. And the key to having a team of great sellers is to be focused on a systematic, ongoing sales recruitment effort.

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Sales recruiting is the biggest challenge most entrepreneurs face. Most sales recruiting ads — which is the beginning of the funnel, fail here big time.

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Recruiting great sellers happens to be one thing that most organizations do not have a systematic approach to reaching defined goals. Why not? All the sales procedures and systems in the world will not help an organization succeed if it lacks strong performing salespeople.

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