Yanik Silver, the Internet Marketing Guru was interviewed in Forbes this month.

Yanik talks about hiring Millennials. He says Millennials, “are going to take jobs that may or may not pay them as much. They want “a mission or a cause, because they want to make a difference.”

Yanik is right for most positions in an organization…

With one HUGE exception: sales positions.

Salespeople who are successful are still motivated by the same practical values. Think about it, do your best salespeople want to save the whales or make a lot of money? Top salespeople wake up asking themselves how they can have greater control of their environment.

Our data shows sales hires who are not money or power motivated will stall and top out early.  Salespeople must be High Practicals we base this on data from our 2000 clients and 16 years of experience successfully picking salespeople.

We’re happy to share our data with you. Hook up with me on LinkedIn and I’ll show you what we’re looking at https://www.linkedin.com/in/alanfendrich

During a recent client service call I heard of a new Post Office program I couldn’t believe. But, heck if it’s not true.

The Post Office will deliver direct mail to every resident, selected by carrier route.

This is a ground breaker as far as I am concerned. If you’ve got a local business targeted business to consumer, this program is amazing.

Bars, restaurants, grocery and specialty stores should be all over this.

You can’t mail business to business using the program. This makes no sense — (oh that’s right, it’s the guverment…) But still, for business to consumer this is a no-brainer.

Post Office Direct Mail Program

Bit off topic, but not really. So many salespeople got into sales for the money, but lack the passion to persuade. Here’s one man who you’d never want to hire to sell for you, but he’s got a passion nonetheless…