While the recovery of the economy after shutdowns is far from done, we are seeing more activity in hiring for many positions across most industries. Hotels, a segment that has been particularly hard hit, are starting to see some improvement in occupancy and revenue per available room, an important metric in the industry. As this continues, the pool of talent we’ve been discussing for several months is shrinking. If at all possible, recruit now!

We’ve been talking about the huge talent pool available for several weeks, if not more. That pool is starting to shrink as companies that are able to begin hiring are doing so. And the talent most important to recovery, as we have been stressing for weeks as well, is sales talent. Great sellers are going to be the key to pulling your business out of the unprecedented downturn we’ve been through. The number of available sellers is shrinking a bit every day. Every hour. Right now.

Therefore, it is time for us to talk about the first step in filling your pipeline with solid candidates to grow your sales team. We’ll focus first on making sure your recruitment ad will attract the right type of candidates. We focus our client’s efforts on seeking money motivated persuaders. And there are certain words and business characteristics that are more appealing to these people than others. It is important that you know them and use them.

The type of person you’re looking for will not be attracted to your ad touting the family atmosphere in your business. This is not to say that they aren’t nice people. Most are as the personality type generally seeks to get along with and influence people. We have many resources to help you write a job ad that will attract the right candidates. This is indeed the important first step in rebuilding a killer sales team. To learn more about how we can help you recruit top performing sellers, click HERE.

I’m unaware of any business that, for most of its existence anyway, has not been focused on increasing revenue. Increased revenue allows an organization to hire more people, add products, expand territories, and all the other things on their wish lists. I’m in the business of helping businesses implement a day in, day out system that will play a big role in increasing revenue forever. The biggest role actually.

Having a team of great sellers is the key to constant revenue growth. And the key to having a team of great sellers is to be focused on a systematic, ongoing sales recruitment effort. Systematic? Ongoing? I’ve heard it hundreds of times. Sales leaders generally turn on a recruitment effort when they have an opening. Makes sense. But it eliminates focus on finding talent, whether you need it right then or not.

Therefore, I suggest that you need to get your mind around a total change in sales hiring philosophy. Don’t hire in a panic because one of your people just bailed out on you. Be on the lookout for good sales talent. And have a system to push anyone with great potential into your recruitment pipeline. If you found someone who you really believed could be a top producer for your team, I’d suggest you figure out how to get them on board. Maybe they could replace your weakest player.

A sales recruitment pipeline that always has more people in it than you need is a good thing. It positions you to move quickly if an urgent need arises. More importantly, it keeps you focused on looking at new talent to add to your team. With the philosophy of wanting sales hiring options all the time, you’re unlike to be caught flat footed. And you’ll never be hiring in a panic.

To learn about developing a sales team that boost revenue forever, click HERE.