I first met Jim Cecil when he was one of the key presenters at a week long marketing event in Los Angeles. “You’ve got a good memory,” he said, “that was 20 years ago.” Seems like yesterday…
Yet, despite his business mastery, Jim Cecil, is one of the most genuinely giving men you’ll ever have a conversation with. There’s not a sense in talking with him (as is so often the case of achievers of his caliber) of haughtiness. He gets a kick out of sharing his ideas on what makes sense in marketing and management.
This week as Jim and I were talking, he touched on two of his favorite topics: how to select top sales performers and how to get and keep customers.
On selecting top sales performers, Jim said, “We introduced the concept of using profiles nearly thirty years ago. And, yet, it’s incredible that the majority of small businesses still hire salespeople without profiling. It’s no wonder that so many sales departments have so many weak salespeople.”
True story: when I first heard Jim talk about the concept of using profiles as a selection process in Los Angeles 20 years ago, it changed my view of hiring salespeople. As a result, I went on to build a team of 200 salespeople. The statistics on our team was unheard of at the time. We destroyed the 80/20 rule and had a much lower turnover rate than anyone else was achieving – I owe it all to the ideas Jim shared.
In my next post, I’ll publish some of Jim’s thoughts on one of his favorite topics next, “Drip Marketing – Or How to Get a Meeting With Anyone (And Why They’ll Be Looking Forward to the Meeting and Hearing Your Ideas.)”
If you have questions for Jim, post them here.