The company ideal is that Type A, kick-butt salesperson. However – the ads are often written by someone from Human Resources. So you have polar opposite personalities trying to make the right hire.

A Human Resources “salesman” ad asks for somebody with customer service skills or account management skills or someone with emotional understanding. Sure, great skills. But you have NO chance of attracting a top sales performer. Customer service is important for companies. But it’s not sales. Sales directors and sales managers have to win the Wrestlemania bout and write their own ads, or they’ll have zero chance of finding the superstars they want.