The slow but sure reopening of the economy is not only a relief, but is also an opportunity. You must reposition your business to meet customer’s needs in the business “new normal.” In order to capitalize on the opportunity, you must have a sales organization populated with real sales studs who can adapt to a very new sales reality. The talent pool of great sellers looking for their next opportunity has never been higher. Consequently, it’s a good time to make sure your sales hiring strategy includes some key elements used by the best sales recruiters.

1. First, you must have a solid compensation strategy to attract and keep top sales talent on your team. Real sellers want to know that they will be well paid for performance. They’ll have a goal to be at the top of your sales stack quickly. Any good outside sales recruiter should be ask about and guide you on compensation strategy before any recruitment ads are placed.
2. You need to have a recruitment ad that will attract the right type of person. Real sellers want to know specifically what the position you have will offer in income potential. Use specifics on current top earners’ income.
3. Use profiling to “check under the hood” of your applicants. There are personality profiles which are both scientifically measurable and associated with top sales performers. Resumes and previous sales experience are not going to reveal the truth about a candidate. Therefore, combining profiling with the next essential step become critical.
4. Finally, you must have a good interview strategy. It will put your in a position of being able to make decisions based on a process. Never, ever hire by “gut feel.” It is the most common error made in the sales recruitment process.

Making sure you’ve got these 4 essentials wrapped up before you start sales recruiting will increase your success rate.