Talent Acquisition

Sales Recruitment: First Things First

One of the first things I ask a new prospect for our service is that they explain to me how they are planning to compensate their new sales representative. Remarkably, it’s not infrequent that they provide some ideas of what they think they’re going to do. I immediately wonder if they are also unsure of exactly what they want their new hire to do.

Anticipatiom
Photographer: Ariel | Source: Unsplash

Failing to develop a compensation plan that really rewards productivity is likely to doom the organization to high turnover of top performers. If your number one seller doesn’t make a LOT more money than the average, count on her to be open to better offers. Sales should be a true meritocracy where the best producers are clearly rewarded and appreciated.

And don’t think that little perks, like an extra day off, will be the same as being compensated monetarily according to performance. A real seller, making six figures, is going to see an extra day off as a cut to his income. Weekend work is routine for top performers. So how is an “extra day off” going to be of any value?

When thinking of compensation plans, first know what you really want the seller to do. Are they responsible for managing existing clients and growing revenue from them? Or are they responsible for developing new accounts? Focus the upside of the plan on achieving the predetermined goal. And don’t be stingy for exceeding the goal. Look for ways you can include profitability bonuses in the compensation plan. A seller who brings in deals more profitable than expected should be able to share in the extra dough. Talk about a motivator! It will make your top performers feel as though they have equity in the business as they’re sharing profits.

Shower rewards on the top performers. To learn more about compensation strategies and its impact on sales recruitment, click HERE.

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Talent Acquisition

Essential Sales Recruitment Elements

Managing a sales organization can be tough. Especially these days. But one thing has and will remain the foundation upon which sales team success is built. Good Sellers!

Photographer: FILMon | Source: Unsplash

The everyday management of a sales team is typically fairly well structured. You have are procedures for doing most things. There is training on how to do things. Performance metrics are tracked through time. Accountability expectations and ways to measure adherence exist. Basically, a sales manager can find some type of system to help manage most elements of running a sales organization.

Recruiting great sellers happens to be one thing that most organizations do not have a systematic approach to reaching defined goals. Why not? All the sales procedures and systems in the world will not help an organization succeed if it lacks strong performing salespeople. The converse is not true. Great sellers will figure out how to sell things and make money, even in an organization that lacks great structure. It’s what great sellers do.

So if you’re hiring salespeople like your father’s generation did, you are likely to have little success. And resumes are worthless for the most part. Prior industry experience is not an indicator of the ability to sell anything. We’ve all probably known, or have even hired, someone from within our industry who bounces from job to job, failing at them all. You can stop this by implementing a sales recruitment strategy that takes emotion out of the equation.

First, you must always be pushing candidates into your pipeline. Next, use profiling to make sure they have characteristics found in top performers. Then interview only those candidates who match your desired profile in a structured way that allows you to compare one candidate against another. And always have a compensation strategy that will attract real closers and keep them working for you for a long time.

If you’d like to learn how to double your success in sales recruitment, click HERE.

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Millennials, Online Marketing

5 Facebook Recruiting Strategies You Can Use Today

Facebook Isn’t Only For Contacting Relatives

People are on Facebook for various reasons: to connect with friends and family, share and discover updates, follow brands, buy and sell belongings, and laugh at funny memes and videos.

But what about looking for jobs?

When you categorize LinkedIn, Monster, and ZipRecruiter as professional career sites, it’s crazy to even think about adding Facebook to the mix.

Well, consider this: not all Facebook users are happy or fulfilled at their current position.

Although these individuals may not be actively looking for a new gig, they are still willing to consider switching jobs for better pay, company culture, or benefits.

According to Zephoria, there 2.27 billion monthly active Facebook users, whereas 1.49 billion of these users log in every day. That’s a lot of untapped potentials!

5 Facebook Recruiting Strategies

We can’t promise that you’ll become a rock star on Facebook overnight. But at least you can equip yourself with these cost-effective recruiting strategies to help put your business in front of top sales talent.

Follow Advanced Hiring System on Facebook for more sales recruiting tips.

1. Create Attention-Grabbing Media

You don’t have to be creative to invest some time and resources into making unique content that resonates with job seekers and educates the public on who you are and why they should work for you.

That doesn’t mean go crazy on using stock images. Go a step further and create a click-worthy design or quick video.

Remember, if you wouldn’t click on it, then there’s room for improvement.

2. Post After Lunch

One insight that can help your Facebook recruiting strategy is to post or promote between 1:00 to 3:00PM. That’s when the highest amount of traffic occurs.

3. Post At Dinnertime

For night owls, post at 7:00PM versus 8:00PM. This one-hour gap can make all the difference in terms of driving clicks to your posts.

4. Optimize Your Facebook Account

Completely revamp your profile for these elements to help build the right brand exposure and accuracy of information:

  • Date opened
  • Mission statement
  • Business story
  • Social media profiles
  • List of affiliates
  • List of awards
  • Profile picture
  • Banner image

5. Post Regularly

If you aren’t posting at least once a week on Facebook, you’re shooting yourself in the foot.

Applicants want to know that their employers are connected with their customers and actively engaged in activities inside and outside of the company.

So if your company goes out for a happy hour, share work-appropriate posts online. It shows that you care about team building and keeping your employees happy.

Blogs and business announcements should also be shared on Facebook. Not only will this help you with referral traffic to your website, but it will also flex your expertise as a thought leader in the industry.

Elevate Your Sales Hiring Process with Advanced Hiring System

Give top sales talent a reason to apply with our easy-to-use Facebook recruiting strategies.

Have you experienced winning results by using another method? Let us know and we’ll give you a shout-out.

To learn more on how to hire top sales talent, schedule a free 30-minute session with Advanced Hiring System today. Available Monday through Friday worldwide.

Alan Fendrich

Facebook is a registered trademark. Advanced Hiring System has no ownership or relationship with this company.

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