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Can Disgruntled Workers Be Good Salesmen?

In sales hiring, you’re not likely to find the term “disgruntled former employee” listed among an applicant’s attributes. If you did, your first reaction would probably be to throw the application away. I blame the media for this perception. They’re the ones who have created the negative bias regarding the term “disgruntled.”

The literal meaning of disgruntled is “dissatisfied and irritated.” Unfortunately, the media have adopted the term disgruntled employee in their portrayals of formerly upstanding citizens who suddenly snap and show up to their former job with an Uzi. Even in the best cases, the media represent disgruntled former employees as troublemakers or whistle-blowers.

It’s not a fair portrayal, and it can lead  employers to be reluctant to consider these workers when they hire salespeople. That can be a mistake because, in most cases, disgruntled workers are actually just ordinary people who, for whatever reason, were unhappy in their former jobs. There’s really no logical reason why many of these people wouldn’t turn out to be good salesmen.

Some professions are promoted as “the hardest job you’ll ever love,” but what if you don’t love it? Then all that’s left is the hard part, which isn’t very fulfilling.  Think of the teacher, for instance. Day after day, she looks at her students and is met with a variety of expressions: a few are respectfully attentive, most are glassy-eyed and detached, and some are downright hostile. After hours spent preparing lessons, grading papers, and calling unsupportive parents—with minimum ROI—why wouldn’t some teachers feel unfulfilled?  Instead of plugging away every day, trying to sell an education to students who just don’t want to buy, some  might be thinking to themselves, “Oh man, I’d so rather be selling widgets right about now.”

Similar scenarios can play out in just about any profession. Most of the time, disgruntled workers didn’t start out that way. Just like your good salesmen, they launched themselves into their new job filled with energy and enthusiasm. Then something happened; their motivation evaporated, and their productivity faded away. Sure, it could have been something within themselves that caused this breakdown, but quite often these are people who have justifiable grievances against circumstances connected to their employment or their employer.

One of the concerns, in fact the most common one according to a Gallup poll of over a million employees, is some kind of problem with managers. After all, many managers don’t have the right temperament for managing, yet they end up in a position where they may engage in tyrannical behavior, bullying employees and making their lives miserable.

 

Some managers also harass employees, either professionally or personally (isn’t there a law now?), or discriminate against them in favor of a favorite–or worse, a relative. Some make promises they don’t intend to keep, and others take advantage of workers who are willing to take up the slack of the less efficient. There are really all kinds of miserable managers out there, so is it any wonder an employee might get fed up with these less-than-desirable conditions?

Maybe you don’t usually consider unhappy former employees when you hire salespeople. You probably think of them as high risk, and some of them probably are. That’s why you employ all the safeguards of a proven-successful hiring process such as Advanced Hiring System. With the targeted recruiting method to assure attracting the right prospects; the DISC assessment, style matrix, and values matrix to identify the salesperson profile; and the series of scripted interviews to spot inconsistencies, you are alerted to any red flags that would indicate the person is not right for your sales team.

Should you hire a disgruntled worker? Not necessarily. But it could be worth your while to include her in your sales hiring process.

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What Makes a Good Salesman? Sometimes it’s Lipstick!

Although this blog generally refers to the masculine segment of the sales force, it’s only for the convenience of using a single pronoun.  But today, it’s all about the feminine!  Today’s blog is devoted to the ladies of the trenches. After all, according to various sources, 32% of working women are in sales, making the total percentage of women in the sales force 26%.  I’m sure the percentage varies according to whom you talk to, but these numbers are probably in the ballpark. So when you consider the question of what makes a good salesman, don’t discount the notion that it just might be a woman!

In sales hiring, the field is pretty wide open according to gender, age, race, religion, and other personal attributes. Where a person comes from doesn’t matter; even her level of education can be immaterial. As long as she possesses the qualifications that define the sales personality, she can be successful in sales. That’s why sales hiring is open to all types—all sales types, that is.

Some managers seem to prefer to avoid considering women when they hire sales people. There’s some bias because women bring obvious differences and often some unique challenges to the table. Single moms especially may have more distractions in their lives than the average salesmen. But studies have shown that women can prove to be just as successful sales hires as their male counterparts. In fact, there is some data that show that women are actually stronger in sales, percentage-wise.

Side by side comparisons of salesmen and saleswomen in the same field have generated some interesting results. When strengths and weaknesses are measured, as they are in a pre employment assessment test that focuses on what makes a good salesman, men and women show similar results in the areas of weakness. However, men exhibit three times the severity of a weakness as women. This would indicate that a woman might have a better chance of correcting a weakness than a man does.

On the other hand, women, as a rule, have innate aspects of their personality that give them an advantage in sales. They have an intuitive, empathic nature which enables them to relate to customers more easily than males can. And, of course, women through the ages have been notorious for their laser-focus when the situation warranted.

Although women can sell trucks and tools, and many of them do, the majority gravitate to fields that complement the feminine nurturing instinct: health areas such as pharmaceutical sales, medical sales; domestic areas such as real estate and insurance sales; and of course advertising sales –it’s important for women to support shoppers everywhere.

Unfortunately, one of the greatest challenges many women face is their own low self-esteem. While this may not be a problem in promoting a product, it can definitely get in the way when there is a need for self-promotion, as in interviewing for a job or a promotion. That’s why women are the ideal candidates for salesperson profiles such as AHS uses to identify the combination of Values and Personality Styles that are essential elements in what makes a good salesman. When a woman won’t speak up for herself, these tests can pinpoint her skill set and identify whether she has sales ability in her DNA. If you’re going through the process of sales hiring anyway, don’t overlook the applicant in  lipstick and stilettos.

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Is Being a Team Player Part of What Makes a Good Salesman?

When you think about what makes a good salesman, being a team player is probably not the first thing that pops into your mind. After all, there’s a widespread perception that salesmen are only out-for-themselves, eye-on-the-prize kinds of people. They’re portrayed that way in movies and on TV. Infomercials don’t do anything to help the salesman image, either, with pitchmen like the late Billy Mays screaming into your living room, waking up the cat.

And if you Google “obnoxious salesman,” you end up with more than 1.5 million results. So, no, team player isn’t the first thing that comes to mind.

Let’s push stereotypes aside and think about the real salesmen who get up every day trying to think of new ways to make life better or easier for their customers. These are people who fit the formula for what makes a good salesman and, yes, being a team player is part of the formula.

Who is on the team with the salesman? At the very least, the customer is a very significant player. In a successful sales relationship, the salesman and the customer work together to accomplish something that benefits both of them. When the team is functioning in harmony, the sale goes through and the team can celebrate a win-win. On the other hand, if the salesman is playing from a different playbook, the team breaks apart and the customer starts looking elsewhere.

On this type of two-man team, each player has a specific set of rules. The salesman’s strategy is to listen and not talk too much while the customer describes a problem. At the proper time, the salesman asks questions to fill any gaps and define areas where he can help. The salesman will be open and sincere, making the customer feel connected and persuaded. That’s teamwork, and it’s also what makes a good salesman.

Even though in most situations a salesman- customer relationship is one to one, there is another segment of the team which is comprised of—well, your sales team.   In dealing with this aspect of the team, there are other important qualities that define a team player and what makes a good salesman.  For instance, reliability.  A true team player will always show up (on time), consistently committed to performing his duties without intruding on other members of the team. He will be an active contributor to discussions, share creative ideas, and support other team members.

A team player will also be a respectful communicator, just as concerned with listening to others as he is with expressing his ideas. Rather than maintaining an unyielding point of view on any issues, he should be able to  respect different ideas, and make compromises if needed. The forward movement of the team and the success of the “franchise” should be the priority for all team players. With the Advanced Hiring System, you can be sure you have your bases covered with the proven process for sales hiring, and you’ll never again have to hire someone out of left field. (Collective groan here).

 

 

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