If you’re a Sales Manager you know your sales team has got “quality performers” and “also-rans”. The “also-rans” might be nice guys and gals, but in today’s tough environment the “also-rans” are dead. Its only the quality people you’ve recruited who have a chance to make something happen.

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Let’s face it, hiring salespeople is like crawling around in the dark for most managers. But it doesn’t have to be that way. I was lucky when I first started at 25 as a Sales Manager. My boss, Mike, told me that training was secondary to hiring. He taught me that if you hire a lousy salesperson, all the training in the world will not make him great. He’ll just be a well-trained lousy salesperson.

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Focusing on the important big stuff and developing some best practices will go a long way to helping your sales organization survive, if not thrive, during the pandemic.

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In a recent call with a prospect, the question of “outsourcing the sales function” came up. Rather than answer the question directly, I asked him what he meant by that. He proceeded to tell me that he had read how some companies are outsourcing everything, including their sales effort. However, he said, from his perspective

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Avoid this common interview mistake that can derail an otherwise great interview.

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