Yanik Silver, the Internet Marketing Guru was interviewed in Forbes this month.

Yanik talks about hiring Millennials. He says Millennials, “are going to take jobs that may or may not pay them as much. They want “a mission or a cause, because they want to make a difference.”

Yanik is right for most positions in an organization…

With one HUGE exception: sales positions.

Salespeople who are successful are still motivated by the same practical values. Think about it, do your best salespeople want to save the whales or make a lot of money? Top salespeople wake up asking themselves how they can have greater control of their environment.

Our data shows sales hires who are not money or power motivated will stall and top out early.  Salespeople must be High Practicals we base this on data from our 2000 clients and 16 years of experience successfully picking salespeople.

We’re happy to share our data with you. Hook up with me on LinkedIn and I’ll show you what we’re looking at https://www.linkedin.com/in/alanfendrich

Time Management has been one of my passions since I heard Charles Hobbs’ tape series “Your Time and Your Life” 30 years ago.  Hobbs breaks time management down to increments, so there’s annual planning, monthly planning, weekly planning and daily planning.

For many of you who’ve been clients for a while, you know I’ve always made Christmas Day my annual planning day.

Annual planning days tended to get lost for me.  So I stuck mine on Christmas day. It made it easy to remember which day I am scheduled to do it. It’s also a good day in my view to do some planning.

Except this year.

Now that I’m 62 I realize how looking back on those special, unusual days is part of the fun of living.

We’re spending our Holiday season at our place in Nahariya, Israel right in front of the Mediterranean. And this year our 10 and 6 year old grandsons are going to be with us from New York.

When they were here in the summer they had a blast boogie boarding.

So this year, Grandpa is taking them boogie boarding.  It might be a short run. Although the Mediterranean is warmer than the Atlantic, it’s still chilly. I’m planning a big fire on the beach — since Israeli cops are very mellow when it comes to stuff like fires on the beach.

Hopefully there will be some pictures to post.

During a recent client service call I heard of a new Post Office program I couldn’t believe. But, heck if it’s not true.

The Post Office will deliver direct mail to every resident, selected by carrier route.

This is a ground breaker as far as I am concerned. If you’ve got a local business targeted business to consumer, this program is amazing.

Bars, restaurants, grocery and specialty stores should be all over this.

You can’t mail business to business using the program. This makes no sense — (oh that’s right, it’s the guverment…) But still, for business to consumer this is a no-brainer.

Post Office Direct Mail Program