If the data is correct, the average age of a top performing Financial Advisor is 62. For those of you who’ve taken a statistics course, that is about as bad as things get. The insurance industry is going to find its back against the wall within two years.
Every week I personally make a series of client service calls. My team thinks I’m crazy for doing it because it takes time. But I’ve been doing it for 16 years now and every week I learn something. (Besides, deep down, I’m a sales guys who likes talking with my clients.)
I was talking with a General Agent client, Harry, last week. He was telling me that the average age of a top performing Financial Advisor at his agency is 32. He’s got two agents who’ve won his company’s top performer awards.
Harry is MDRT and he told me that at least 4 of his agents will end up MDRT.
I asked him why his agents are so young compared to the industry average. Without a pause he said, “Your Advanced Hiring System is the key. It helps me spot the best talent without any prejudice. Before we used Advanced Hiring we did what every other insurance agency does. Their standardized testing sucks compared to AHS. Plus they start out looking for the wrong things.”
If you’re an insurance agency looking for talented applicants for the key Financial Advisor role, click here
Insurance companies have whole teams of analysts who know better than anyone why an aging sales team spells trouble. The key to recruiting younger team members is to start with a proposition that interests them.
Take a look here for some fast answers