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Happy Easter and Happy Passover to All!

Parasailing in front of our house
Parasailing in front of our house

It’s been a tough winter for many in the US and Europe, but that’s changing now… Spring Holidays are about rebirth and rejuvenation.

As I was out on my morning daily run along the sea, it reinforced that we need to take the time to enjoy what we’ve got.

At 61 I am happy to be still going out on my daily run. Maybe I’m not as fast as I used to be but, for me still getting out every day and “crank out the miles” is a great part of the day.

If running isn’t your thing, (I can see the looks on some of your faces as you read this) pick something for yourself, whether it’s going for a walk or a bike ride, do it and enjoy the season. Work will be there when you get back.

At 61 I can tell you without a doubt, health trumps wealth. And mental health drives health.

Speaking of enjoying the spring, I am traveling all of May. First stop is my 40th W&L reunion in Lexington, VA where I will, of course, run the college running trail — the Turkey Trot. Haven’t set foot on it since 1974 – should be fun!

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How to Get Google to Pay for Your Meals: Movie Review of “The Internship”

I am the worst comedy movie critic you’ll ever meet — ask my wife, Leah. These days most comedies are about high school sex or marital infidelity. I usually get up from the couch or walk out of the theater in the first 20 minutes. Don’t get me wrong, I’m not prudish; I just think common culture is, well, so common and low class these days.

But as a sales guy, the movie, “The Internship” teaches us a valuable lesson about what makes the “Sales Personality Style” critical.  And, given that Google had a hand in the movie it shows even the great and mighty Google is fairly clueless about what makes salespeople critical in growing sales.

The plot of the movie is that two sales guys get blown out when their company closes down. In the course of figuring out their next move, the character played by Vince Vaughn has an insight that he wants to go work at Google. This is an important characteristic of the Sales Personality Style.

The Sales Personality Style has the ability to comfortably imagine far-fetched scenarios. This is not to be overlooked when you go about staffing your sales team — and is the first and foremost reason why you need to make sure you’re only bringing Sales Personality Styles in to be interviewed.

When they are interviewed it is by video. This is a concept we’ve encouraged our clients to implement.  Interviewing by video is simple these days. As a Founder and CEO I work with software developers. Given the size of our company — and since most developers are located remotely from my two offices in Norfolk or Nahariya, I use video interviews.

Video interviews are efficient and can give you 90% of what an in-person interview gives. Today with Google Hangouts or Skype you can get more done in less time. Perhaps for the last interview you’ll want to make it face to face.

In the movie, where the two 50 something sales guys are in way over their head in Google’s core business, which is coding and developing software, they shine when it comes to people. Salespeople, as it turns out, even at the great and mighty $48 Billion a year Google are invaluable when it comes down to what makes Google great — revenue generation.

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