Recruiting a sales team isn't just about filling vacancies; it's about strategically choosing individuals who will drive your business to success. Every sales manager, VP of Sales, and CEO understands the critical role a sales team plays in a company's growth. At Advanced Hiring, our prime focus is to help you find, identify, and hire the top 3% of salespeople using Advanced Hiring System's proven system for sales hiring. With 20 years of experience and a track record of doubling our 2000+ clients' success recruiting a sales team, we offer invaluable insight into the art of sales team recruitment. Let's delve into the process and understand how you can build your dream sales team.

Crafting Job Advertisements That Attract Talent

The first step to recruiting your dream sales team is to write effective job adverts. The job advertisement is your initial communication with potential candidates. It needs to be compelling, clear, and concise. It should highlight not only the roles and responsibilities but also the unique selling propositions of your company. Most importantly describe the growth and success in the position. By crafting a strong job advert, you will attract high-quality candidates who align with your company's mission and values.

Delivering a Positive Candidate Experience

After attracting potential candidates, your focus should shift towards creating a strong candidate experience. This involves treating candidates with respect, maintaining open lines of communication, and ensuring that they have all the necessary information about the recruitment process. A positive candidate experience can enhance your employer brand and increase the likelihood of top candidates accepting your job offer. Avoid generic HR-type job requirements and descriptions at all costs. Instead send the message that your company recognizes how rare true sales talent is.

Incorporating Cultural Fit into Recruitment

While skills and experience are vital components in recruitment, it's also essential to consider cultural fit. Candidates who align with your company's culture and values are more likely to excel in their roles, contribute positively to the team, and stay with the company long term. By incorporating cultural fit into your recruitment process, you ensure a sales recruitment process that seeks and retains “High Practicals.”

This is the first third of our comprehensive guide to recruiting a sales team. Stay tuned for more insights on using data in recruitment, the role of employer branding, and the importance of diversity and inclusion in recruitment. Like a free assessment of your current sales hiring strategy with suggestions on improving? Sign up for a free Science of Sales Hiring Strategy Session