Call me old fashion, but when our Indeed.com account got banned with no explanation and no way to appeal it to a person, I got pissed.
What’s ironic is our clients know we recommend Indeed, Facebook, and ZipRecruiter. So, getting banned by a company that we send business to is ridiculous. (With no legitimate way to appeal the mistake they made).
The ad we were running was the same ad that we had dozens of clients running, too.
What’s Indeed afraid of, that our clients’ ads will work better than the tepid HR type ads they recommend?
Indeed.com also published an infographic, which reported that they drove 140 million unique visitors. That’s impressive without a doubt, but how many people actually search for jobs and actually get hired through Indeed?
I start to question how effective is Indeed.com as a job board if all they can do is boast about their website traffic and not highlight their job fill rates.
Facebook Isn’t Only For Contacting Your Grandmother
Your ad has got to seduce the studs and scare off the duds.
It sounds bold, but our ads work because we talk to top performers and know what they look for in a sales job. We also give them plenty of those reasons to apply.
We track our results, and found the quality of applicants we get from Facebook are 5 times better than Indeed’s applicants.
This makes sense because Facebook applicants aren’t directly looking for work. Instead, they are individuals who are currently working, but are willing to consider switching jobs for better pay, company culture, or benefits.
Also, prospective applicants might not be happy or fulfilled at their current position.
5 Facebook Recruiting Strategies
According to Zephoria, there 2.27 billion monthly active Facebook users, whereas 1.49 billion of these uses log in everyday. That’s a lot of untapped potential.
1. Create Attention-Grabbing Media
You don’t have to be creative to invest some time and resources into making unique content that resonates with job seekers and educates the public on who you are and why they should work for you.
That doesn’t mean go crazy on using stock images. Go a step further and create a click-worthy design or quick video.
Remember, if you wouldn’t click on it, then there’s room for improvement.
2. Post After Lunch
One insight that can help your Facebook recruiting strategy is to post or promote between 1:00 to 3:00PM. That’s when the highest amount of traffic occurs.
3. Post At Dinnertime
For night owls, post at 7:00PM versus 8:00PM. This one-hour gap can make all the difference in terms of driving clicks to your posts.
4. Optimize Your Facebook Account
Completely revamp your profile for these elements to help build the right brand exposure and accuracy of information:
- Date opened
- Mission statement
- Business story
- Social media profiles
- List of affiliates
- List of awards
- Profile picture
- Banner image
5. Post Regularly
If you aren’t posting at least once a week on Facebook, you’re shooting yourself in the foot.
Applicants want to know that their employers are connected with their customers and actively engaged in activities inside and outside of the company.
So if your company goes out for happy hour, share work-appropriate posts online. It shows that you care about team building and keeping your employees happy.
Blogs and business announcements should also be shared on Facebook. Not only will this help you with referral traffic to your website, it will flex your expertise as a thought leader in the industry.
Elevate Your Sales Hiring Process with Advanced Hiring System
Using our strategy of giving studs a reason to apply, you get the best applicants with Facebook.
So if you get banned by Indeed with no way to appeal it, execute these online recruiting strategies and track your efforts.
To learn more on how to hire top sales talent, schedule a free 30-minute recruitment strategy session with Advanced Hiring System today. Available Monday through Friday worldwide.
Indeed, Facebook, and Ziprecruiters are registered trademarks of their respective companies. Advanced Hiring System has no ownership or relationship to any of these companies.